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Chicago Tribune Feature: Brooks Boyer (’94)

Apr 28, 2014, 5:13 PM EST

Chicago White Sox vice president and chief marketing officer Brooks Boyer is a 1994 Notre Dame graduate and former Irish basketball captain (photo by Chris Sweda / Chicago Tribune).

After months of cold and snow, spring has finally arrived and the Major League Baseball season is in full swing. Last week, 1994 Notre Dame graduate and four-time basketball Monogram winner Brooks Boyer (’94) was the subject of a great Chicago Tribune profile by sports media columnist Ed Sherman.

Boyer currently serves as the Chicago White Sox vice president and chief marketing officer, and is in the midst of his eleventh season with the South Siders. While at Notre Dame, he played under head coaches Digger Phelps and John MacLeod, and served as a captain during his junior and senior years. In 2012, Boyer was the keynote speaker at the Monogram Club’s fall letter jacket ceremony.

The article not only discusses Boyer’s tenure with the White Sox, but also looks into exciting projects with Silver Chalice and the upcoming 120 Sports.

Sherman writes:

Brooks Boyer’s business is baseball, but he goes back to his basketball days to describe his approach to the job.

The Chicago White Sox vice president and chief marketing officer preaches “wanting the ball in the fourth quarter.” It stems from the way he played the game as an all-state high school shooting guard from Concord, Mich., and as a two-year captain at Notre Dame.

Boyer reflects on a disappointing loss against his high school’s big rival to start his junior year. He was horrible, he said, scoring one point while going 0-for-14 from the floor.

“I couldn’t hit the ocean,” Boyer said.

Boyer vowed to his teammates that things would be different when the two teams played again. Sure enough, with his team trailing by one point with 15 seconds left, he canned a 3-point shot to pull out the victory.

“If I got the ball, there was no chance anyone else was going to take that shot,” Boyer said.

Boyer’s game is different now, but his philosophy is the same.

To read the full article, visit the Chicago Tribune website.

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